WHAT IS MERCHANDISING?
Merchandising is a group of techniques elaborated jointly by dealers, suppliers, and employees, in order to enhance the in-store visibility. Furthermore, merchandising is considered rightfully as the fifth component of the "4P" of marketing. Merchandising has become the creative and artistic part of marketing. The goal of merchandising is to maximize the display and rotation of products on sale, in order to answer consumers’ needs and expectations.
DEFINITION OF THE IMAGINE PROGRAM
A unique merchandising concept in place since 2008 across Canada. The merchandising program is adapted to the head office requirements and, consequently, answers the suppliers’ expectations. This business model is fully granted by the suppliers’ contribution, with no further costs to the dealers. The IMAGINE concept ultimately provides a national standardization of stores.
